Born in Tampa, my journey began in a humble she-shed-turned-film studio, where I honed my advertising craft. Through high school and college, I operated Pepperoni Studios, a business specializing in restaurant reels.

A pivotal moment came when a nature documentary I directed garnered international acclaim, screening at the prestigious Tampa Theater and winning film festivals in Cannes. Utilizing PR tactics from a college course, I landed coverage in major news outlets, sparking a passion for public relations.

Since then, I've immersed myself in the world of PR, holding executive roles across various organizations while pursuing a master's degree at the University of Florida. Actively involved with the local Public Relations Society of America, I continue to expand my networking circles and expertise.

As my career progressed, it became evident to separate my film and PR ventures. Thus, GulfCrest PR was established as a dedicated holding company, solidifying my commitment to both industries.